AXENIX BUSINESS CUP Case Championship
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Summary
Participated in a competitive business case championship organized by Axenix, demonstrating strategic thinking, analytical prowess, and problem-solving capabilities in a real-world business scenario.
Lyubov Cheburakova
Marketing Manager | Project Coordinator
Moscow, RU.About
Highly analytical and results-driven professional with 1 year and 10 months of experience in marketing and operations management, specializing in project coordination and data-driven campaign optimization. Adept at leveraging strong analytical skills and a passion for IT products to enhance business efficiency and achieve measurable outcomes. Eager to apply comprehensive project management and marketing expertise to drive growth in a dynamic organization.
Work
Marketcall (USA)
|Marketing Manager
Remote, Remote, US
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Summary
Managed comprehensive marketing operations for a US-based company, overseeing media buying, project coordination, and performance analytics to drive campaign effectiveness.
Highlights
Led and managed a media buying team, optimizing campaign performance and resource allocation to achieve marketing objectives.
Coordinated and monitored interdepartmental project tasks, ensuring seamless execution and timely delivery of project milestones.
Developed detailed technical specifications (TS) for new features and improvements, streamlining the development process and enhancing product functionality.
Maintained comprehensive project management and financial reports, including DDC, performance dashboards, CPA/CPM analyses, and P&L statements, providing critical insights for strategic decision-making.
Managed advertising campaign budgets and analyzed their effectiveness, identifying key optimization opportunities that contributed to improved ROI.
Created compelling marketing creatives, including landing pages and social media content, to boost brand visibility and enhance user engagement.
Meditarium
|Operations Manager
Moscow, Moscow Oblast, Russian Federation
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Summary
Orchestrated diverse operational, HR, and event management functions, significantly enhancing organizational efficiency and supporting business development initiatives.
Highlights
Streamlined operational workflows and managed administrative tasks, improving overall departmental efficiency and resource utilization.
Contributed to HR functions by sourcing and screening candidates, organizing interviews, and facilitating contract signing, supporting effective talent acquisition.
Managed end-to-end event logistics, including venue sourcing, partner communication, and participant support, ensuring successful execution of company events.
Assisted with financial and management reporting, preparing cash flow, P&L statements, and payroll, providing accurate data for decision-making.
Supported the establishment and ongoing operations of an individual entrepreneur (IP), managing registration, banking, tax communications, and payment processing.
Developed and edited websites using the Tilda platform and utilized AmoCRM for customer relationship management, enhancing digital presence and lead handling efficiency.
Education
Russian Foreign Trade Academy of the Ministry of Economic Development of the Russian Federation
Moscow, Moscow Oblast, Russian Federation
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Bachelor's Degree
Corporate Management in International Business
Grade: Excellent (for thesis)
Courses
Thesis: "Project Approach to International Marketing Activities"
Awards
Winner, International Scientific and Practical Conference "Navigating the Future of Management: Innovative Strategies for Leadership, Engagement, and Transformation"
Awarded By
Russian Foreign Trade Academy (BABT)
Awarded for presenting innovative strategies in leadership, engagement, and transformation, demonstrating advanced understanding of contemporary management principles.
Languages
Russian
English
French
Certificates
Principles of Software Product Development Management. New Production Technologies.
Issued By
Innopolis University
Skills
Marketing & Analytics
Marketing Analysis, Yandex.Metrica, Campaign Budgeting, Creative Development, Email Marketing, Performance Marketing, Investment Project Efficiency Analysis, Benchmarking, Market Research.
Project & Operations Management
Project Management, Operations Management, Task Management Systems (Asana), Risk Management, Change Management, Process Optimization, HR Support, Event Management, Vendor Management, CRM (AmoCRM).
Data & Reporting
Financial Reporting (DDC, P&L), Management Accounting, Data Analysis, SQL, MS Excel, 1C: Trade Management, Information Management.
Tools & Platforms
Figma, Tilda, AmoCRM, Asana, MS Excel, 1C: Trade Management.
Communication & Business
Business Communication, Stakeholder Management, Business Analysis, Presentation Skills, Lead Processing, Contract Management.